For the fifth year out of the past six, financial-services firm Edward Jones ranks highest in investor satisfaction with full-service brokerage firms, according to the J.D. Power and Associates 2010 Full Service Investor Satisfaction Study, announced Chad Klassen.
The study measures overall investor satisfaction with full service investment firms based on seven factors: investment advisor, portfolio performance, account information, account offerings, commissions and fees, website and problem resolution. The J.D. Power and Associates study found that Edward Jones “performed particularly well across the two highest-weighted factors: Investment Advisor and Investment Performance.”
“As stated on their website, Edward Jones advisors strive for personal attention and believe in providing one-on-one service,” according to the J.D. Power study. “This is evident in their efforts to engage in proactive conversations regarding a multitude of their investors' concerns, including reviewing an existing strategic plan or developing one for a new investor, and initiating discussions regarding portfolio/asset allocation or investment needs.”
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