This coming Saturday, millions of Americans will crowd their local stores for Small Business Saturday.

In 2018, 104 million shoppers spent a record total of $17.8 billion, according to the National Federation of Independent Business. 42% of shoppers went to independently-owned businesses.

Small Business Saturday is vital to local businesses' survival, especially in rural areas.

In St. James, Fleet & Farm and True Value/Verizon are offering the standard Ace Hardware and True Value deals.

"We appreciate the loyalty of our customers," said Pete Eggen, manager at Fleet & Farm. "We give a lot to the community. It's important to be loyal to the places where you work. In order for the community to thrive, you have to shop locally."

Verizon is also having a buy-one, get-one sale with Samsung phones and other electronics. There is also a $99 bundle for a purchase of a phone and tablet in-store only.

Butterfield Hardware will also be having deals through True Value.

Collage Saint James will also be running deals and specials, including the kickoff of Collage Cash. Collage Cash must be redeemed by the new year. The local boutique will also have Christmas ornaments at 25% off.

"When you shop locally, a huge percentage of that money goes back into the community," said Karen Altenburg, owner of Collage Saint James. "It's important to keep businesses local. Not everyone can drive out of town to shop and not everyone likes to shop online."

Those who come into Collage Saint James and try on a Lizzy James bracelet will automatically have their name put into a drawing to win a bracelet. The value of the bracelet is $65.

Small Business Saturday was first observed in 2010 and draws attention away from big box stores and from shopping online.